H. Moser & Cie. ‘Swiss Alp Watch Final Upgrade’ Subverts the Dominance of Digital Technology With Pointed Barb

H. Moser & Cie. ‘Swiss Alp Watch Final Upgrade’ Subverts the Dominance of Digital Technology With Pointed Barb

Published: February 9, 2021 | By: American Luxury Staff

The parting shot—for the time being—of H. Moser & Cie. against the onslaught of the smartwatches is the Swiss Alp Watch Final Upgrade, a clever commentary on the endless need for updating when the timepiece is tech-centric.

To drive home the point is H. Moser’s inclusion of the easily recognized ‘update processing’ visual symbol; in this case, the symbol is the second marker, and so the update never ends. The Alp in title reveals the opposite of such continuous and embedded impatience: the wisdom and ageless stability of mountains.

The Swiss Alp Watch Final Upgrade boasts a dial that uses Vantablack to achieve a blacker-than-black effect…‘none more black,’ as Spinal Tap’s Nigel Tufnel might say. A void of an update? Perhaps. But regular readers may recall the Vantablack-painted BMW that was unveiled several years ago, a black hole of a car that nearly didn’t exist.

Vantablack was previously used by H. Moser & Cie. in the Endeavor Tourbillon Concept Vantablack.

 

1734 February 9, 2021 Men, Watches, Watches, Women February 9, 2021