Ritz-Carlton Looks to Change the Face of the Cruise Industry

Ritz-Carlton Looks to Change the Face of the Cruise Industry

Five-star hotel branch Ritz-Carlton is looking to rewrite the rules of the cruise industry.

The company’s flagship luxury brand has just introduced a seafaring expansion as part of its new Ritz-Carlton Yacht Collection. The brand will introduce three small but luxurious vessels with a variety of adventurous itineraries.

Each of the ships will boast open-concept design schemes that will leave visitors asking, “What overcrowded cruise ship?”

The ships are expected to hold nearly 300 passengers across 149 suites, but what will make them stand out from the competition is the inclusion of much larger staterooms and numerous amenities.  “We tried to design the ship to be everything that a traditional, large cruise ship is not,” said Johansson. “It’s a place where you go with no queues, no crowds, no disturbances—just a beautiful backdrop for beautiful people.”

Travelers will be pleasantly surprised to find an open-air penthouse with a retractable roof in place of stuffy ballrooms with assigned seating. While back on land, visitors will enjoy unique excursions and the ability to pre- and post-book rooms at Ritz-Carlton hotels in a number of port cities.

Ritz-Carlton’s maiden vessel will debut sometime in late 2019, but bookings will open in May of 2018.

   
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