Tech company Ring has recently gained notoriety for offering a reliable and high-tech doorbell, and now the brand is upping the ante: a gem-studded luxury edition of its popular video doorbell.
At $100,000, Ring’s new diamond-covered doorbell certainly stands out from the competition as the most expensive doorbell on the market. In addition to boasting a coating of 98 grams of yellow gold, the doorbell is covered in 30 carats of sapphires and 40 diamonds.
Of course, the new Ring doorbell isn’t just nice to look at—it’s also packed with advanced features. Owners of the new Ring will enjoy high-definition cameras, night vision capabilities, and motion-activated alerts, in addition to the device’s regular features like internet and smartphone connectivity.
Ring’s new special-edition doorbell is limited to just ten diamond-encrusted examples, and each is available for $100,000 at Selfridges London. A percentage of the proceeds will be donated directly to charity.