Mercedes-Benz Gives a Taste of the Project EQ SUV Ahead of Debut at Frankfurt

Mercedes-Benz Gives a Taste of the Project EQ SUV Ahead of Debut at Frankfurt

Mercedes has recently teased a little more about its entries for the upcoming Motor Show in Frankfurt. The automaker’s current in-development highlights include the AMG Project ONE hypercar, and the next definitive model concepts from the company’s EQ electric vehicle division: the Smart Vision autonomous conveyance, and the Concept A city ride.

The Concept A is related to the Generation EQ C concept car that Mercedes unveiled in Paris last year, but is a smaller car intended for urban driving. Like the EQ C, the Concept A’s exterior is defined in the dark-as-night press video by a series of LED strip-light flourishes. The smaller concept A features a lighted grille which is somewhat less dramatic than that of the larger, crossover C, and its diminutive design positions it to compete with other city-oriented EVs forthcoming, or already roadgoing, from other manufacturers.

Mercedes has been a little late to the playing field, but they’re planning a well-designed series of all-electric vehicles for their entrance into the market. The company will unveil a full line of EVs under the EQ brand specification between 2020 and 2022. As of now, they’re only gathering momentum, and reinforcing the Mercedes EQ brand to be consumer-familiar by the end of the decade.

Mercedes is employing their new modular platform for the EQ line, and building their own batteries as well, via Daimler. The AMG Project ONE will not be built on that platform, but the F1-inspired hypercar is a hybrid design. Only 50 examples of the Project ONE will reach U.S. shores.

   
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