Italian design firm Pininfarina has been responsible for designing and crafting beautiful cars including several Ferraris, the Alfa Romeo Spider, and various others. Now the famous design house has founded the new Pininfarina Home Design branch to create bespoke rooms and homes.

Pininfarina Home Design’s plan is to blend the architecture of its projects with the furnishings it is creating with the likes of furniture from Milan-based Reflex, kitchens dreamed up with Snaidero USA, and ceramic workings from Casalgrande Padana.

Pablo Pininfarina himself unveiled the new concepts from the new section of the company at the Salone del Mobile furniture show in Milan last month, where he showed off four sample rooms with diversity in the origin of locale to display what Pininfarina Home Design could do. And don’t worry, the designs and furnishings all have the distinct upscale nature one would expect from such a brand.