Zenith Teams up with Land Rover for El Primero Range Rover Watch

Zenith Teams up with Land Rover for El Primero Range Rover Watch

Published: October 11, 2016 | By: American Luxury Staff

Just like Breitling’s partnership with Bentley and Hublot’s ventures with Ferrari, now Swiss watchmaker Zenith and British carmaker Land Rover have joined forces to create a new collection of timepieces.

Dubbed the Zenith El Primero Range Rover Special Edition, the new watch comes in the form of a 42mm ceramized and matte-finished aluminum case, which was inspired by the all-aluminum chassis of Range Rover SUVs.

Completing the Range Rover aesthetic is a calfskin leather strap in either ivory or blue that attaches to the timepiece and looks a lot like the luxurious leather featured on the interiors of Land Rover’s vehicles.

Powering the El Primero Range Rover Special Edition is Zenith’s caliber 400B automatic movement, which is visible through the sapphire crystal on the front and back of the case. The in-house movement boasts a 50-hour power reserve.

The special edition watch comes in a wooden brushed box lined with the same leather from the interiors of Range Rovers. Zenith asks $7,700 for the El Primero Range Rover Special Edition.

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