Swiss watchmaker Patek Philippe has truly outdone itself with its Calatrava 7200/200R, which comes with a brand new diamond setting technique called Flamme.

The problem with putting diamonds in watches is how they have to be set into whatever metal is used for the case, not allowing for much light to shine through, which is what gives diamonds their magnificent and unique sparkle.

Patek Philippe’s newly registered Flamme technique helps alleviate this problem by using a sharp burin to split the rose gold between each diamond to expose the actual stone to more light and offer a more dazzling sparkle. The lace-like pattern that results from the burin-created grooves also adds to the brilliance of the look.

The Swiss mason gave the Calatrava 7200/200R a total of 1.08 carats, made up of 142 diamonds that descend in size spread across two rows.

Powering the Calatrava is Patek Philippe’s automatic Caliber 240, which is packed into the rigorously created diamond encrusted 18k rose gold case, which measures in at 36.75 mm.

Patek Philippe has given the Calatrava 7200/200R a $39,690 price tag.