Rivian looks to redefine the vehicular vernacular with its re-envisioned R1S SUV and R1T pickup. This nouveau iteration demonstrates a maturation of Rivian’s ethos: melding bleeding-edge technology with earthy adventurism.

Beneath the familiar exterior lies a meticulously re-engineered beast, from redesigned drive systems to an all-new electrical architecture. The powertrain’s cerebrum harnesses Rivian’s new quad-motor configuration, generating an eye-popping 1,025 horsepower capable of propelling the vehicle from zero to 60 mph in a physics-defying 2.5 seconds.

Yet this is no brute force instrument, but rather a careful balance of power and efficiency. The new battery modules increase range up to 400 miles while advanced thermal systems and aerodynamic touches optimize energy consumption. Rivian vehicles have evolved into savants, with new autonomous systems endowed with 11 cameras and 5 radars. The Rivian Autonomy Platform processes massive flows of visual data, enabling the vehicle to adapt to complex environments with 360-degree awareness.

Beyond the bleeding-edge technology, Rivian maintains its emphasis on the human experience. Cabins are crafted as personalized sanctuaries, with immersive audio, customizable interior lighting, and a redesigned user interface kindling one’s inner spirit of adventure.

With the new R1 lineup, Rivian has elevated the EV into an enlightened being—intelligent, intuitive, and in tune with both human and environment.

The 2025 R1S and R1T are ready to electrify roads now, starting at $75,900 and $69,900.