Sea Ray Taps BMW Designworks for Sundancer 370 Outboard Cruiser

Sea Ray Taps BMW Designworks for Sundancer 370 Outboard Cruiser

Published: February 25, 2021 | By: American Luxury Staff

Much like fellow luxury performance brands Mercedes-AMG and Lexus, who have completed brand crossovers to the world of boating, BMW’s recently gotten involved in the creation of a seafaring vessel. BMW’s Designworks studio and Sea Ray announced a collaborative effort for the water: the result is the 2021 Sundancer 370 Outboard, and it could be only the first result of many. The venture is familiar territory for BMW, whose involvement in the boating world goes all the way back to the 1950s.

For lovers of the water and powered watercraft, the Sundancer line will probably be familiar. Sea Ray launched the Sundancer series back in the 1970s, beginning a lineage that would rival the reputation of the famous Chris Craft Runabout (also still going strong). The Sundancer brand is by now iconic for mid-sized powerboats, and it remains the mainstay of the Sea Ray line, with sales that anchor the company.

The 370 Outboard has the sharkish profile of the Sea Ray line, with BMW contributing elements from its own design style to the new Sundancer shape. The model is powered by a trio of Mercury 300 Verado V8 motors, and features a cabin with a pair of digital touchscreens; the living areas are traditionally Sea Ray, with hardwood tables, teak decking, and a skylight above. A bathroom, convertible seating, and a small galley are also featured.

The Sea Ray Sundancer 370 Outboard has a starting price of $749,828.

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