Rolls-Royce is no stranger to the art of marketing toward the well-heeled youth of the world. The Wraith and Dawn models are expressed in language that manages to reconcile the stodgy British country home appeal of the marque’s history and the quasi-iconoclasm that speaks to a multi-millionaire twenty- or thirty-something. And the Black Badge editions of Rolls models are specifically designed to appeal to the younger buyer.
But breaks from tried-and-true to come were to be even more well-defined as 2020 transitions to 2021. The new Rolls Neon Nights collection is downright daring, matching the company history with a bright palette that’s nothing if not eye-catching, and applied to augment the Black Badge edition flash.
The color options are new for three Rolls models: the Wraith, the Dawn and the Cullinan SUV—and specifically for the Black Badge editions of them. The Neon editions substitute a bright flash of urbanity for shadowy paint tones, though, dressing the Cullinan in Mirabeau Blue, the Ghost in Eagle Rock Red, and the Wraith in Lime Rock Green.
For those who aren’t familiar, the Black Badge package includes engine and transmission tuning, and cosmetic flourishes like glossy black rims, a black starlight headliner, and, of course, carbon fiber trim.