U.S. sales of the Porsche Taycan—the automaker’s first and currently lone full EV offering—haven’t been brisk in the model’s first year. The pandemic hasn’t helped. But buyers—perhaps especially Americans—don’t immediately link Porsche’s brand persona with the associations of the EV: responsibility, pragmatism, and thought for the future. After all, a Porsche remains in many buyers’ mind essentially a high-performance vehicle…that is, an indulgence.
But if you could keep the indulgence in the EV, Porsche reasoned, you could have a hit. The efficiency and ecological relevance would be the icing on the cake. For the Taycan’s second model year, Porsche has unveiled a refreshed Taycan which, pandemics notwithstanding, should stimulate a better response on the sales floor.
One potentially attractive feature of the 2021 model year is Porsche’s a la carte subscription option. A series of functions will be offered on a month-by-month basis by Porsche. They include driver’s assist functions like Lane Keep Assist. This feature allows buyers to home in on an ideal Porsche for them, with functions they will consistently use.
Other new features include Porsche’s ‘Plug & Charge’, which allows owners to use Electrify America more easily. Also included is a mode for battery life enhancement during longer charges. Mechanical features for 2021 include Porsche Smartlift, especially useful when off road.
Cabin and cosmetics tweaks include a host of new colors—many of them metallic—an updated infotainment system, and a color head-up display.
Porsche will begin accepting orders for the 2021 Taycan this fall. Deliveries are slated to begin during the winter.