Around the middle of the last decade, Mercedes-Benz’s ‘Designo Manufaktur’ customization program seemed to hit its stride. The program had been initiated to allow Merc customers extensive personalization options, and turn that everyday G-Class into something unique. Bespoke optioning, it’s called, and it remains very popular.
Although Designo Manufaktur seemed to fall by the wayside at some point, it has always been available, even if it was less aggressively pushed in the media by Merc marketing. Perhaps the reason for the media hiatus was the rush to electrification, and hydrogen-cell tech R&D. Or maybe it was Mercedes’ penchant for understated luxury. In any case, the program is back in the news this week, as Mercedes has expanded on the available Designo options for U.S. buyers.
According to the company, the last year has seen Designo Manufaktur program optioning increase twofold. That figure got the attention of the executives, and lo and behold options for the program have been expanded. Cabin options now include 54 different upholstery choices, and available exterior colors constitute a partial history of Merc cosmetics: the same paint worn by iconic models from the 1950s to the present day.
Mercedes has set up a hierarchy for the program, with Maybach-level trim at the top of the heap.