The deficit of pretty European sport wagons in the U.S. may represent a significant opportunity. Audi is rolling the dice to find out.
Some American buyers, the company’s marketing opines, must be receptive to—or even hungering for—options beyond the seemingly endless available choices for a European SUV or crossover. With that presumption in mind, the automaker is exporting a new wagon to the U.S. for 2020: the RS 6 Avant.
To be sure, the ongoing diminishment of SUV height in automotive fashion suggests a return to the wagon may only be a matter of time. And the higher-end ‘shooting brake’ models that have turned up occasionally over the past couple of decades may be fringe fare, but they’ve also put the sexy back into the station wagon. And then there’s the fact that the RS 6 Avant’s slim, angular windows and beefy lower section border on crossover territory anyway.
So the model isn’t so daring different…just different enough. And, with the competition only amounting to BMW 3-Series and Mercedes E-Class wagons, perhaps Audi can pull off a small coup by offering a wagon with a 4L V8 that’ll pump out 591 horsepower and 590 lb-ft of torque. With a mild hybrid system for less pain at the pump, to boot.
And, it looks just as good inside as out. Sport seats, an RS wheel, and—especially—an abundance of room make Audi’s RS 6 Avant a very serious contender for a sleeper in the next model year.