Last spring, luxury brands Aston Martin and Waldorf Astoria joined forced to forge a new guest experience linking high-end hotellerie and spirited driving. They tested it out at the Waldorf Astoria in Beverly Hills. The concept must’ve fared well, because it’s going to be featured globally in the new year.
The collaboration means guests will have the option of enjoying an Aston while hanging their hat at the Waldorf. Travelers can book the Aston Martin Art of Living experiences, four of which will take place at a Waldorf Astoria next year.
VIP perks like access to the iconic 24 Hours of Le Mans in France are part of the deal compliments of Aston Martin Racing.
Waldorf Astoria Driving Experience weekends offers guests the chance to be led on customized driving tours—in the latest Aston Martin vehicles, of course.
The global partnership will last for four years and looks to be an astute strategic association for both brands.