Of late, more and more watch customizers have put their spin on the pieces of classic Swiss watchmakers. Expert Philippe Narbel of Artisans de Genève recently undertook the challenge of reworking the Rolex Daytona, and the result is the 44mm stainless steel Rolex “La Montoya.”
Racecar driver Juan Pablo Montoya is the inspiration behind the reimagined Rolex Daytona timepiece. Each Rolex Daytona was carefully taken apart by the brand’s artisans before undergoing reconstruction and finishing.
Lucky customers will notice the new carbon block tachymeter bezel and updated hands and, as a nod to Montoya, counters handpainted in the colors of the Columbian flag. Of course, a number of original components remain the same, including the hour and minute hands.
The inner workings of the luxurious timepiece impress with a skeletonized caliber 4130 movement complete with Artisans de Genève’s visible 22-karat gold rotor and a new transparent sapphire crystal case back. The skeletonized dial is the boutique watchmaker’s first.
Available for around $47,895, the striking Rolex rebuild is limited to just 50 examples.