By turns wonderfully stodgy and quietly flashy, the Ford approach to enhancing personal style seems to look distinctly backward; in the world of high fashion, that is iconoclastic in and of itself. Ford’s philosophy suggests that one sustain charisma quietly; people are already listening to you, so why shout? There’s a social ideal in there somewhere, and you don’t have to look very hard to find it.
Now that the time has come for the fashion house to delve into high-fashion wristwear, Ford’s answer is this: the Tom Ford 001 Collection. The unisex design doesn’t display the veneer of quasi-baroque postmodern claptrap that seems to sell these days. Instead, it finds context in a kind of graceful balance. In keeping, the strap is essential to the overall look, and watch and strap complement each other in an unusually acute manner. Nifty.
Tom Ford partnered with Bedrock Manufacturing Company to design and build the new timepiece. Bedrock happens to own Shinola and Filson, which should tell you something about the foundation of American style involved. And, yes, this watch will suit you very well whether you’re chopping wood behind your Vermont chalet in a boiled wool mackinaw, or strolling through Flatiron in a guanaco topcoat.
The Tom Ford timepiece’s aesthetic has been compared to Cartier’s: Effortlessly elegant. It is available in polished stainless steel, matte stainless steel, brushed stainless steel, and yellow gold.
Customers can choose from two different sizes, but there will eventually be 62 strap options and 30 shades of leather for a more personalized look. Wearers can also choose between four leather options, including braided leather, pebble leather, calf leather, and alligator leather. In all cases, though, the strap will be absolutely central to the way this wristwear comes off.
A specific release date for the new watch collection has yet to be announced, but pieces will range in price from $2,190 to $10,000.