Sony has introduced a more affordable new full-frame camera, the A7 III.
Falling in the lineup somewhere between the A7R III and the A7S II, the new entry-level shooter boasts a number of advanced features that lift it out of its class, including a 24.2-megapixel illuminated sensor complete with 5-axis optical image stabilization, and an updated Bionz X image processor that can capture 20 frames per second in JPEG or RAW.
Sony is touting the camera as its mirrorless “basic full-frame model,” but the feature-laden mirrorless is far from basic, making the modest price tag of $1,999 all the more appealing.
Additional features like 4K HDR video shooting, a high-performance processor, and a 2.3-million dot OLED viewfinder make the Sony camera a great choice. Users will also be excited to hear that the A7 boasts a USB Type-C connection, 11 custom buttons, and the customizable Sony “My Menu” system.
The Sony A7 III is set to ship this April.