Levi’s Joins Forces with Google on $350 Gesture-Sensing Smart Jacket

Levi’s Joins Forces with Google on $350 Gesture-Sensing Smart Jacket

New wearable tech applications continue to appear. Now Levi Strauss and Co., in partnership with Google, has introduced a smart version of the classic rebel sloucher: the denim jacket.

Google ATAP (Google’s Advanced Technology and Projects group) created a unique digital apparel platform known as Jacquard that can easily be added to clothing. Traditionally, jacquard is a embroidered textile process; the principle here is similar, but 21st-century.

Levi’s Commuter Trucker Jacket is the first item to feature the advanced new technology. The smart jacket is like any regular denim item, meaning it’s comfortable, durable, and washable when the smart snap tag is removed. The special tag is where the smart-action enters the picture, and allows a wearer to more easily engage in common tasks like reading a text, pausing a song, or getting directions with the simple swipe or tap of the jacket sleeve.

The unique wearable with touch-sensitive fabric was developed specifically with bicycle commuters in mind. Available now for $350, Levi’s Commuter Trucker Jacket is compatible with iPhone and Android.

   
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