After just releasing its SoundLink Micro Waterproof Bluetooth speaker, Bose has hit the market with another new product.

Hoping to strike a middle ground between headphones and loudspeaker, the audio brand has introduced its SoundWear Companion. Listeners who’d like to listen to music without being cut off from the world around them can now wear Bose’s portable speaker.

The company utilized two 11-inch waveguides when creating the new wearable. Designed to fit comfortably around the neck, the device is a wearable speaker that’s louder than headphones, but quieter and less disruptive than a traditional speaker system.

It’s an interesting idea, and a fairly daring one. But the brand is counting on the high performance to price ratio, the individualism of the buyer, and the Bose sound to carry this newest audio-fashion item.

Crafted from bend-and-stay steel and medical-grade silicone, the SoundWear Companion promises comfort with all-day listening. Bose is even offering special covers so wearers can ensure their device matches their outfit.

Bose’s SoundWear Companion Speaker is available for $299.95.