Seeing as a television is a fixture in most homes, why not make it a design statement as well? Now people can do exactly that thanks to a joint venture between artist/designer Yves Béhar and electronics behemoth Samsung.
With ‘The Frame,’ no longer does a T.V. have to be a simple black rectangle on a stand or wall. It can be transformed to express personal style, and even serve as inspiration for others. It’s tough to distinguish between a hanging picture and this covert television, at least at first glance.
Rather than going black when an owner turns off their Yves Béhar + Samsung Frame, the television switches into art mode. The unique platform features the work of internationally recognized artists, transforming the humble T.V. into a virtual home museum.
The Frame TV also boasts Samsung’s first sensor-based display that has the ability to adapt to the environment by adjusting brightness and presence. When no one is in the room, the art mode turns off to save power.
The backlighting and display settings also change with every piece of art displayed, in order to make the featured art look as real as possible.