Cadillac is ready to take on the world with its new Cadillac House located on the ground floor of its headquarters in New York City. Cadillac collaborated with leading design firm Gensler to bring the project to life.
The 12,000-square-foot space recently opened to the public and was created as a location for vehicle exhibitions, events, and collaborative partnerships with groundbreaking organizations like the Council of Fashion Designers of America and Visionaire.
The Cadillac House will give the automaker’s fans an inside peak at what is new with the brand and its exploration process for new vehicles. It will also serve as a gathering place for innovators thanks to aspects like interactive art installations, retail space for fashion, and even concerts.
There will also be a trio of constant presences in the new Cadillac House.
Visionaire, the arts and culture magazine, will install a new art gallery experience every quarter featuring large-scale artwork, mind-blowing light features, and other multi-sensory pieces.
The Cadillac House will also be the home to the CFDA’s Retail Lab, which is a merchandising program for progressive designers to have a chance to earn experience with this custom retail store. The Retail Lab is set to open in early July, and its first featured designer will be Timo Weiland.
Lastly, Joe Coffee will have a café in the Cadillac House. The New York-based coffeehouse will offer its specialty brews and treats for the visitors of the Cadillac House to enjoy.
Located at 330 Hudson Street, the Cadillac House will be open to the public from 7 a.m. to 7 p.m. Monday through Friday and will open three hours later and close at the same time on the weekend.
Photo credit: Chris Leonard, courtesy of Gensler