House of Graff, Purveyor of the Most Fabulous Jewels in the World, Launches ‘Elements’ Campaign

House of Graff, Purveyor of the Most Fabulous Jewels in the World, Launches ‘Elements’ Campaign

Published: October 27, 2015 | By: American Luxury Staff

High-end jewelry brand Graff has just launched its fall advertising campaign. The new ads feature photos shot by Michelangelo Battista of supermodel Emily DiDonato clad in the new “Elements” collection.

The unique collection is themed around nature’s essential elements—earth, air, fire, and water. Four fashion-forward photos capture each element, and it’s said that DiDonato wore a total of 470 carats of diamonds, emeralds, and rubies to shoot the campaign.

House of Graff, which labels itself as a purveyor of “the most fabulous jewels in the world,” matches each campaign’s jewelry to the natural landscape of the selected element.

Each element also represents different pieces in the collection. For example, “Air” features a bright yellow cushion-cut diamond totaling 92.31 cts, while “Earth” showcases breathtaking Colombian Emerald and Diamond earrings with 6.21 cts of diamonds and 30.07 cts worth of emeralds.

One of the “Fire” collection’s most stunning pieces is the ruby and diamond necklace reminiscent of a Victorian collar, but instead of lace it’s made of 44.24 cts of diamonds and 162.33 cts of rubies.

Finally, the “Water” collection features fluid and glamorous pieces like the dazzling 46.72-ct pear-shaped drop diamond earrings.

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5478 October 27, 2015 Jewelry, Women October 27, 2015